The narrator is the mascot for every ad. He’s cool, calm, and collected. He can be afraid when he needs to be, like when he’s about to be cut open by a butcher (and he thought it would be a legit doctor showing up to his surgery). The narrator doesn’t need to be calm and collected though. Production states: "Feel free to give us over-the-top humour (more energy), and a version where Narrator is calmer."